Despite lockdown, a collective of creative members from Works Social, the coworking space in Nottingham’s Lace Market, have been able to work together to carry out a messaging, web design and branding project to give Cube Construction Consultants a brand boost and secure its future success.
Cube moved into Works Social earlier this year and has enjoyed the benefits of having 24/7 access to the space and its virtual community during lockdown, when it wasn’t always possible to work from home.
Nicola Slater, Director at Cube Construction Consultants, said: “We specialise in strategic business development for organisations within the construction industry, but when it came to marketing our own business, we were finding it difficult to get across our messages and show consistency across our brand.
“It’s been great to be able to bounce ideas off other members and have a community we can call on, when much of the ‘business as usual’ we are used to is anything but. Having a collective of different freelance skills from web design, branding, development and copywriting has really helped us get the results we wanted.”
Virtual member, Matthew King Creative redesigned the website and brand guidelines. Friend to and ambassador of Works Social, Pixelshrink, carried out the technical development and digital designer and co-founder of Works Social, Han van Oudheusden from picturethis.studio delivered iconography and social media assets.
Han said: “This kind of project is exactly the ethos behind Works Social. Bringing different skills, ideas and values together to support each other, promote our different specialisms and forge strong business connections. It’s been a great project to work on and fantastic that our members have been able to access this community throughout this difficult period.”
Specialising in PR, strategic marketing and copywriting, Rachael van Oudheusden from Big Old House, led the project, saying: “It’s been great to be able to help shape the ideas and thinking of Cube. Nicola and Mark have some brilliant ideas, loads of experience and ambitious plans. They just needed a little steer to hone their messaging, develop their website and brand, plus put plans in place for future marketing activity. From the creative connections we’ve made at Works Social we were able to gather the perfect team to get collective benefit from everyone’s ideas and input. Aces in places really.”
The site and refreshed branding was launched in early November and has been well received. There are plans are in place for the first campaigns and the team is planning to collaborate again in the near future.