Like us, the GT3 team is determinedly people focused. In its work it positions people, not buildings at the heart of projects, working to ensure that the spaces they create are not just beautiful but that they deliver real, enduring value to the people who use and operate them long into the future.
A key focus for GT3 was to develop its senior team through coaching and mentoring and giving them the confidence to generate new business within their sectors. We delivered 10 days strategic consultancy over a period of five weeks to help build confidence and maintain momentum in the business development process.
Bringing the Business Model Canvas to life
We were able to work with the team, bringing together their sector level Business Model Canvases to identify cross overs and key targets. We mapped out the key area of expertise such as sports, leisure and hospitality and translated particular sector knowledge to apply it to other areas such as local authorities, education, stadia and commercial projects
Making the most of marketing
By understanding that their people focused approach was what set them apart, we were able to support the team with strategic sales, marketing and business development activity.
Through identifying, researching and qualifying prospects among the team, they were able to liaise effectively with their new Head of Marketing to agree and implement an effective approach, targeting potential projects, clients and areas for growth.