Drawing up business development plans for innovative architects

At a glance

Project: Strategic business development coaching
Client: GT3 Architects
Sector(s): Sports and leisure, masterplanning, workplace design and sustainable education, civic, retail and residential projects
Service(s) delivered:
  • Strategic and operational business development support for the management team
  • Coaching and mentoring
  • Identification and mapping of target accounts across multiple sectors with recommendations for business growth
Location: Nottingham, Newcastle
Construction contract value: Fee based project
Cube contract duration: July to September 2020
Cube Construction Consultants_GT3 Case study

In brief...

GT3 Architects is a growing, award-winning and ambitious business, with a drive to redefine architectural practice. From studios in Newcastle and Nottingham, GT3 Architects champion an inclusive, sustainable and engaging way of doing business.

In early 2020, the GT3 team underwent a restructure to set the foundations for future growth. As part of their plans, they commissioned Cube for an initial project to work with them on strategic business development activity. The aim was two-fold; to reduce pressure on their new Head of Marketing and to give strategic support to enhance the business development capability of their senior team and help drive growth in their respective areas of the business.

Through an established network of contacts, Cube was able to quickly identify the areas where we had significant crossovers in our sector expertise. Nicola coached the team to capitalise on these opportunities and to highlight new avenues for marketing based on our relevant skills, objectives and people focused approach. We look forward to taking our business development activity to the next stage.
Mark Gowdridge, Director, GT3 Architects

People people

Like us, the GT3 team is determinedly people focused. In its work it positions people, not buildings at the heart of projects, working to ensure that the spaces they create are not just beautiful but that they deliver real, enduring value to the people who use and operate them long into the future.

A key focus for GT3 was to develop its senior team through coaching and mentoring and giving them the confidence to generate new business within their sectors. We delivered 10 days strategic consultancy over a period of five weeks to help build confidence and maintain momentum in the business development process.

Bringing the Business Model Canvas to life

We were able to work with the team, bringing together their sector level Business Model Canvases to identify cross overs and key targets. We mapped out the key area of expertise such as sports, leisure and hospitality and translated particular sector knowledge to apply it to other areas such as local authorities, education, stadia and commercial projects

Making the most of marketing

By understanding that their people focused approach was what set them apart, we were able to support the team with strategic sales, marketing and business development activity.

Through identifying, researching and qualifying prospects among the team, they were able to liaise effectively with their new Head of Marketing to agree and implement an effective approach, targeting potential projects, clients and areas for growth.

By working with Cube, GT3 Architects has:

  • Introduced professional level business development skills with an alternative, independent, perspective
  • Demystified the business development process and changed people’s perceptions of how to “do” it
  • Built confidence within the team to recognise new opportunities and work effectively with marketing to make them happen
  • Quickly connected the team with complementary partners and potential new clients
GT3 Architects has an excellent reputation for delivering award-winning projects particularly in the sports, leisure, hospitality and entertainment sectors as well as with local authorities. It was really interesting to work with the team to introduce a professional business development approach to strategically explore and map out how they could communicate and translate their experience to support future growth.
Nicola Slater, Consultant Cube Construction Consultants

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